In today’s world, there is no better salesperson for your company than your corporate website. It is vital for any business today to have a visually stunning, smooth and responsive website. If done right, your website is your 24/7 salesperson.
Many companies understand the need for a well designed, responsive website and how important your website needs to get updated regularly but a website redesign is no small task or investment. The best impression is always the first impression and your website is often the first impression of your company to potential customers.
So here are 5 compelling reasons to redesign your website.
#1. You want to create a better User Experience
User experience (UX) is a relatively new discipline of design that plays a very important role in how a visitor expresses emotions when navigating through your website and how their expression aids their intention on your site. It is concerned with how a visitor feels when making use of your website and how their experience while making use of your site helps them to achieve their goal of visiting your website.
No matter how many bells and whistles your website contains or offers. If the user experience across platforms and devices is not seamless, users might abandon the website and move to your competition.
With mobile users overshadowing desktop computer users by at least 10 to 1, it is crucial that your mobile website user experience should be as good as or better than your desktop website experience.
Responsiveness, ease of navigation, modern design, and up-to-date components are what users need to ensure that they can get what they want, when they want, in the device that they want.
#2. Your website is no longer meeting your expectations
If your site is attracting a lot of visitors but you need those visitors to turn into paying [or satisfied] customers, your design strategy should focus primarily on lead conversion. Your site should clearly tell your visitors who you are, why they need you, and why you are just who they’re looking for. This should offer a little bit of convincing to help them take the next action to turn into paying customers or visitors.
When you get traffic on your site, you want people to stay on your pages. Your website is the first impression your audience gets of your business. If people are not engaging with your site a bit just right after they find it, you may need to rethink your design and content strategy.
If this is the case, consider revisiting your landing pages and calls-to-action (CTA), or conversion paths in general, to see where they are falling short. The CTAs should be simple, clear, visible, and readily available to be taken.
This is one of the reasons it’s important to know your visitors.
#3. Your website is slow and just not responsive
Users hate to wait for slow-loading pages. They want to access information quickly and easily. If your page takes too long to load, your leads may wind up on your competitor’s site instead of yours.
A fresh redesign of your website can lead to better software, which can significantly improve the loading times of your website and increase page speed.
Living in today’s multi-screen culture, you need to make your websites is responsive i.e. looks good on all devices. Your website has to work just as well on mobile devices if not better as on desktop devices. Customers and visitors feel more comfortable on different devices and it increases your chances of converting a lead if they can view your website using the devices they want.
#4. Your website doesn’t showcase your Brand
If your website does not focus on your brand values, does not showcase your brand accurately or you don’t even have a brand, you might not be on a level playing field as your competitors.
A brand image that is stronger can showcase a smaller business with its larger counterparts.
To keep up with the changing times, you have to update your brand. You don’t want your brand to stay stuck in the past. Brand perception is ever-changing and failure to innovate will leave you playing catch up with other companies that did. You must redesign your website if you want to stay current with your audience.
If you’ve recently updated your brand or are thinking about it, update your website to match.
#5. Difficult to maintain and update
Your website should not be difficult to maintain and if it is, then maybe a redesign is needed. In a content-driven era, it is essential that you can easily update, change or remove content at will. If this content cannot be updated by those who have access, you are losing out on potential visitors and leads.
Over the world, marketing teams are now creating websites that can be edited and updated on the move. This ensures that you never run out of relevant, engaging content and stay at the top of the competition.
Website visitors are impatient. With their interest span towards the loading speed, content quality and relatedness being around 8 seconds on average, your website bounce rates and lead generation capability are in your hands.
Conclusion
Websites are designed specifically for human use, but they can often look very dated and not optimized for mobile devices. A major redesign is needed if you want to improve conversions, increase engagement and boost organic traffic.
It is important to periodically redesign your website in order to maximize it potentials and achieve business objectives through it.
